Our workshops are ‘working sessions’ that are created specifically to the context of your loyalty marketing situation and marketing planning to endure constant change.
9 steps to valuable loyalty program
This workshop is based on our proprietary and proven methodology delivered in 2 formats –
For further information on these valuable loyalty marketing workshops please email email@example.com
Our 7m Marketing Methodology workshop delivers a structured and actionable plan to help your business endure constant change.
We develop and deliver tailored and general workshops to help guide business towards a focus of Making Price Irrelevant.
|Workshop content guide – sample only|
|What is Making Price Irrelevant?|
|Benefits to your business? (working session 1)|
|Who are your customers? Why do the buy? (working session 2)|
|Connect your Customer Care-Factors with your Capabilities (working session 3)|
|Identify your Customer Care-Factors @ each of 9 stages of the Relationship Continuum (working session 4)|
|Identify the vGAP (valuable GAP)|
|Finding valuable – going deeper towards a valuable purpose (working session 5)|
For further information on these Resilient Marketing Strategy workshops please email firstname.lastname@example.org
Adam Posner (CEO) has been a data-driven direct marketer for 23 years. He started his loyalty life in the mid ’90’s with a shopping centre loyalty program initiative called “Scratch & Save”.
Since then he has been involved in a range of loyalty and retention programs from large retail programs such as the new flybuys program launched in 2012 as well as developing self-funding ‘Return on Loyalty’ models for pharmacy, entertainment and large accommodation networks.
He is obsessed about helping clients build and maintain valuable loyalty programs that are profitable to the business and meaningful to the member.
See more at www.theloyaltypoint.com.au
He has developed the proprietary loyalty strategy process ‘9 steps to a valuable loyalty program’ which he has successfully used to assist clients develop their programs including –
Horseland (54 stores), Pharmore Pharmacy Group (17 stores), NHP Electrical, Medibank Icehouse and Mt Buller. He also developed an innovative Recognition and Reward program without POINTS for Quest Serviced Apartment group (150 franchise network)
Adam is also the author of the practical book on loyalty – ‘Give-back to Get-back – 9 steps to a profitable loyalty program’.
Adam Posner (CEO) has developed the 7m Marketing Methodology and the Making Price Irrelevant strategic solution as unique and structured processes to help business plan and action their marketing to endure constant change.
Both strategies are provided as workshops built around the context of your organisations opportunity to capitalise on change.
He has developed the Making Price Irrelevant process over 5 years helping BlueScope move from selling product for price to delivering a service utility that has achieved an ongoing 25x return on marketing investment. You can download a case study at http://www.makingpriceirrelevant.com/proof-it-works/
Adam brings his collective experience and marketing obsession from over 21 years of servicing the marketing needs of both larger organisations and smaller entrepreneurial businesses.
Over that time he has worked with many brands including BlueScope, Quest Serviced Apartment group, Chartis Insurance, TRU Energy, ANZ, Grollo Leisure & Tourism and Pearson as well as working with dynamic entrepreneurial businesses such as QSR International, Global Beauty Group, Salus Healthcare, NHP Electrical, RSEA Safety Stores, Horseland and Pharmore Pharmacy Group.
He is author of 3 marketing books, the latest to be released in September 2014 is ‘Making Price Irrelevant – Becoming ultra successful by being extra valuable’.