Category: Valuable marketing

Making price irrelevant. Transcend customer relationships from ‘transaction to trust’

It has been a four and half year journey towards the publishing of my third book, Making Price Irrelevant – Becoming ultra successful by being extra valuable Here’s the story on what motivated it’s creation…. It all started from one business-changing conversation. In March 2010 in a formal setting, a client was briefing us for his … Read More

Value propositions…who cares?

It is common these days that organisations and brands talk about their VP (value proposition) in the context of what they offer to their customers. Sometimes it is referred to as the USP (unique selling proposition). Another is the SMP (single minded proposition)…or maybe you have your own version. I used to have SMO…Single Minded … Read More