Are loyalty programs serious about ‘Points for Purpose’?

In our latest loyalty research study ‘for love or money 2016‘, 32% of members think that its important for loyalty programs to give their members opportunities to donate to charities or local community initiatives.

From fact to reality

This research fact was recently made a reality by the awesome initiative of a few people who found a purpose for their Qantas Frequent Flyer points.

Click here to see the SBS story.

So as the pointy end of the year comes around, it’s a great time for loyalty program managers to consider how they can get their members to utilise their points for a greater purpose.

For those planning to build a program, consider ‘Points for Purpose’ as part of the program structure.

Interestingly ‘for love or money 2016’ highlights that Millennials have even a greater desire to engage with programs that have a ‘Points for Purpose’ strategy.

It has benefits for business, for members and for the beneficiaries.

Have a happy loyalty day and give a point or twenty thousand this year!


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